Henry Siegel - CEO-Founder

Mr. Siegel’s background includes 30 years of owning and operating a Los Angeles based fitness enterprise. As a leader in the development of a world-reknowned fitness studio model, Mr. Siegel's enterprise became the cutting-edge business model for fitness, spiritual, wellness, relationship work and personal growth services for Southern California communities.

After taking a two-year break from the day to day operating of his business, Mr. Siegel was hired in 2006 as a business development consultant by PEMF Systems, Inc., the current manufacturer of an emerging category of Pulsed Electromagnetic Field Technology, Multi-Powered/Multi-Frequency PEMF.

With this technology, people and animals were finding relief from medical conditions which were traditionally addressed through drug prescriptions and nonprescription painkillers, which have their own risks because of potential side effects to the body and mind.

After concluding his consulting contract, Mr. Siegel launched Magnus Magnetica to market and distribute the manufacturer's devices branded as two nationally recognized PEMF devices for both the human and equine markets, the Magnus Pro and EquiPulse.

Since 2007, Magnus Magnetica has been working with PEMF technology as a family-owned and operated business. Through his own personal and professional experiences, Mr. Siegel understands that painful conditions caused by accidents, arthritis, or disease can "take the wind out of anyone's sails."

On a yearly basis, Magnus Magnetica exhibits at medical, wellness and fitness trade shows in both the human and equine markets throughout the U.S.

After a decade of working closely with the veterinarian community, Mr. Siegel came to the conclusion that unlicensed equine care professionals required a unifying voice, greater educational opportunities, future credentialization, more in-depth collaboration with licensed Vets and eventual recognition by State Vet Boards. That vision sparked the first American Association of Equine Therapists and Technicians Conference in 2017 held at the Secretariat Center and Rood and Riddle, both in Lexington, KY.  In 2018 he moved Magnus Magnetica and his personal residence to Lexington, KY.

An entrepreneur and innovator for 5 decades, Mr. Siegel guides and builds the organization’s future as AAETT’s Founder and President.   He also continues the development of new PEMF technologies to better serve the equine and human markets.